Step One: The Exact Same Listing, Every Time
Before you go and spend tons of money hiring people to do all sorts of search engine marketing, the very first thing you should do is to claim your operation on Google, Yelp, & Hotfrog. Don’t fret if your operation is home based, just follow their rules. Use the exact same way of writing your companies name and address for each and every internet listing moving forward. In other words, do not change up the name of your company from Johns Plumbing
to John’s Plumbing
; those types of slight differences can wreak havoc.
Step Two: The Local Contact Page and Contact Form
If you already have a company name and website established you are in lucks way. Make sure your website clearly states your contact information that exactly matches the address of the Google Local listing – on your Contact page. Preferably your website will also have a ‘contact me form’ which will easily allow potential clients to reach out to you for a request for service…. keep the contact form as simple as possible.
Step Three: Blog about Business, Blog about Local
The first blog post that many people write can seem extremely scary, get over it. Just write it. Your first blog piece should shoot to be over 600 words and contain information about what you do and where you do it. Depending on exactly what you do, people may or may not care about the quality of the writing. … Now you will want to repeat this exercise each and every week for about six months, changing up topics and locales, the more specific the problems of the area the better. Getting back to our Tempe based plumber, he may get lots of phone calls and requests to fix plumbing associated with summer heat. A short blog about how the heat in the Phoenix area can ruin your plumbing if your air conditioner is turned off might could be a great idea.
You will notice in this article the absence of suggestions about doing keyword research. This is because your local towns, county and even sub divisions are your keywords and when these are combined with specifics about plumbing information than this can prove to be a powerful marketing tool.