I have been designing, managing, promoting, and optimizing websites for search engines on a part-time basis since the mid-1990s, limited by a full time career elsewhere. My retirement from the other profession at the end of 2013 now allows me more time to spend on this one.
I started my first basic website in 1994 as a way of providing resources for my clients and promoting my offline business. From a small static site, Psychlinks.ca grew quickly to a multi-page site of mental health resources, and soon added an active forum, blog, and a little later a directory of medical and mental health resources.
In addition to my own sites, I served as a moderator and then administrator at several other online forums, most recently Linda Buquet’s Local Search Forum, the 5 Star Affiliate Marketing Forum and Blog started by Linda and recently acquired by Mark Roth of Offervault, and the Tourette Canada Peer Support Forum. With all of these ventures, I have been involved in a design and customization role as well as administrator and technical support for both the WordPress and vBulletin components.
Today, with the increasing growth of local search and mobile search, it has become even more important for all businesses, especially local small businesses, to have an internet presence that displays and interacts well with clients and customers whether they are using a desktop or laptop computer, a tablet, or a smart phone. Thus in recent years, the additional challenge for local businesses has been to create sites with responsive design (mobile ready website design) and to optimize those sites for Google and Bing Local Search.
Additionally, with today’s internet, it essential that websites be kept up to date and current with fixes for security vulnerabilities that become known and exploited. This is not only important for the trust of customers and clients but also to prevent hacking by miscreants who may damage your personal and business reputation by using your site to send out hundreds or thousands of spam emails, or worse to replace your site with something unsavory. That is the part I call website management: Keeping up to date and on top of any threats to your website as they arise and ensuring that they are promptly fixed.